E04 : What Factors Influence the Compromise Effect of Decision-Making?
| Students | Zainab Bilal
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| School | IND - Al-Falah Islamic School - Oakville |
| Level | Junior 7/8 - Grade 7 |
| Group | Group 12 - Health Science IV |
| Abstract | This project explores whether individuals can influence the Compromise Effect, a psychological phenomenon that steers consumers toward a middle option between two extremes. By analyzing how people adjust their choices when presented with an additional option, it provides insights into consumer behavior and cognitive biases. The findings may have real-world applications in marketing, economics, and psychology, improving our understanding of how choices are shaped by context. |
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